About HOT WHEELS
BORN FROM COMPETITIVE SPIRIT
In 1968, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition.
MORE THAN JUST A TOY
Hot Wheels has become an icon in both automotive and pop culture, thanks to live events like the Hot Wheels Legends Tour, action sports events, and amusement park attractions, as well as partnerships with the hottest brands.
TURBOCHARGED FUTURE
Hot Wheels continues to innovate with digital efforts like the Hot Wheels NFT Garage, integrations into racing games like Forza, and original game creations like Hot Wheels Unleashed, which has sold over a million copies.